Tonight marks the eve of the launch of ‘21k in 21 days’ – a special promotion I’ve been working on for a major real estate company. The company (who I am sure you will clearly identify when you watch the video) celebrate their 21st birthday this year – and are giving away a cool $21,000 over 3 weeks to those people who show the most creativity in turning something ‘gold’ – their corporate colour. 

With my balaclava-clad co-conspirator, we created this viral video to draw people to the promotional website – 21 k in 21 days – and hopefully, encourage them to enter the competition. So far it’s working. We’ve had quite a few entries trickling in prior to kick off, which is always a good sign. We’ve got bets on as to how long it will be before someone sends in a particular body part turned gold. I’m actually quite looking forward to it. Here it is:

21 k in 21 days Viral Vid

We created this video with a budget of precisely fifteen dollars. Pretty much every item you see (including various actors, including the legendary Barry) was begged, borrowed or stolen. You see, we made this video in secret – partially in order to keep our jobs, and partially as we were both keen to experiment with viral marketing.  Given the good old GFC, there wasn’t much cash to throw at this particular project.

Within just a day or two of posting this video online, we had over 250 views and 200 odd Facebook friends. This is prior to officially launching – we haven’t yet pulled out the big guns or sent this video out to anyone. We’ll do that tomorrow morning. We’re using Facebook, Twitter, and e-marketing (newsletters, banner ads) to promote this competition – and we’re relying on its viral appeal to really get it out there.

So will this competition sweep across the country like wildfire…like a virus…like swine flu perhaps? We hope. Time will tell, so more updates to come.