I recently visited my new and lovely local hairdresser (yes, I will manage to somehow relate this back to marketing and PR), and after half an hour or so of chatting, deduced that this local business DOES NOT HAVE A WEBSITE! Even in typing this, my disbelief is clear; as I just realised that even [...]
Monthly Archives: August 2009
No website? Seriously?
August 24, 2009
PR for a rainy day
August 11, 2009
Today is a bit of a quiet day…and after the onslaught of last week, I am actually a bit grateful for this. I find that in PR and marketing, there are ebbs and tides (inextricably linked to publication deadlines), so this is most likely the calm before the inevitable storm.
This got me thinking about what [...]
Some journo love
August 7, 2009
I have been following a very heated debate this week on Marketing/Media website Mumbrella, regarding PR and journalist relationships. It all stemmed from a post on the site by Jen Bishop, Editor of Dynamic Business Magazine, titled; ‘Can you trust a PR when they promise an exclusive?’
Shortly and sweetly, the story was that PR company Magnum [...]
Is all publicity good publicity?
August 3, 2009
Most people probably hear this phrase bandied around now and then…quite often by those a little unfamiliar with the inner workings of the PR machine. The gist of this annoying little phrase is that a bit of negative promotion is anything but negative in the grand scheme of things – that as long as people [...]
An experiment with viral marketing
August 2, 2009
How effective is viral marketing for large corporations? Let’s do a $15 video experiment and see…